What is a Planogram Compliance Audit? 

Brands have set guidelines for retailers to maximize customer satisfaction, visual appeal,  accessibility, and improve revenue. ProxyPics offers on demand in store distribution and merchandising audits with photos, videos and questionnaires, so brands can verify products are shelved correctly, are in stock and properly priced in addition to confirming promotional and advertising displays. 

Why Planogram Audits are Important 

Purpose of Planogram Audits

It’s important to conduct audits regularly for proper planogram compliance as it ensures products are easy for customers to find, which can lead to increased sales and customer satisfaction. Identifying deviations from the planogram early can help in maintaining a consistent shopping experience by conducting corrective actions early and often as needed. Audits are especially important during promotional periods and holidays. 

Promotional Periods and Planogram Audits 

Promotional displays and product placement may change during holidays and promotional periods to maximize sales, making it one of the most important times to verify product types, quantities, marketing displays and their placement. During these periods additional marketing may be in place to get more sales and brand awareness, it is imperative to confirm products are stocked correctly and displays are shown as planned to maximize ROI and gather data for future marketing opportunities. 

Planogram Audits for Marketing

Obtaining data over time using planogram audits assists in optimizing product placement, visibility and accessibility further enhancing sales opportunities. Additionally confirming consistent product visibility, optimal space utilization and product quality assures current data on marketing campaigns and sales is accurate. Testing different marketing displays in different areas using planogram audits can be a good way to optimize product sales and brand awareness. 

Custom Merchandising Reports 

When monitoring planogram compliance it is important to obtain real time data especially during the promotional events and holidays. Some important data points ProxyPics can obtain for you nationwide: 

• Was the product available? 
• What aisle or area was the product found? 
• Are the shelves clean? 
• Are the shelves organized? 
• Are the shelves stocked? 
• Are products at, above or below eye level? 
• Is the shelf label clearly visible?
• Is the shelf label an electronic shelf label?
• Is the product on promotion?
• What is the normal product price?
• What is the promotion price, if applicable?
• Are other surrounding products on promotion?
• What other surrounding products are on promotion?
• What is the promotional price of surrounding products?

Whether you're managing a national retail presence or testing regional campaigns, real-time planogram compliance data equips your team with the insights needed to make informed decisions. ProxyPics simplifies in-store execution monitoring—capturing visual proof, validating shelf conditions, and surfacing inconsistencies before they impact your bottom line. From pricing checks to promotional integrity, our audits deliver the ground truth your marketing, operations, and merchandising teams need to drive consistent retail performance.

Think your planogram is being followed? Let’s find out. Click here to get your first order on us!