Investing in out-of-home (OOH) or digital out-of-home (DOOH) advertising is only worth it if your message is seen, in good condition, and in the right location. Whether it's a static billboard off the interstate or a digital display in a mall, confirming that your ad is live and functioning properly is critical.
Managing this at scale across various formats and regions is complex. ProxyPics simplifies this process by delivering real-time visual verification from any location, using a nationwide network of trained data collectors.
Out Of Home Advertising Audits
Out Of Home (OOH) and Digital Out Of Home (DOOH) advertising spans multiple industries and comes in many forms. From Billboards along roads to Digital Backlit Dioramas in malls to Bus Stop Wraps, having eyes on all advertisements to confirm their conditions and functionality can be daunting. With ProxyPics, we can get Proof-of-Play and Proof-of-Posting nationwide with photos and videos during the day or at night.
Out Of Home Advertising Condition Review
When it comes to out of home advertising we see a large variety that comes in many forms in indoor and outdoor settings. Unforeseen damages can occur to physical advertisements from weather, vandalism, or natural wear and should be regularly checked to ensure compliance and functionality. ProxyPics offers custom reports and templates that can account for the different needs for every type of advertising and make it easier to place and process orders for daytime audits or night audits, also known as Light Drives. Some physical advertisements include but are not limited to the following:
Billboards
Signs
Wall Advertising
Bus Stop Wraps
Physical Displays
Traditional Backlit Dioramas
Digital Backlit Dioramas
Hung Banners
Directory Displays
Digital Video Displays
What We Can Check For
ProxyPics doesn’t just snap a photo and send it back. Our platform allows brands, agencies, and media operators to build custom audit templates tailored to each campaign and placement type. Here are just a few examples of what we can verify in the field:
Line-of-sight and visibility issues (overgrowth, obstruction, location shifts)
Proof-of-posting at campaign launch
Lightbox functionality and screen illumination for backlit units or digital displays
Creative damage due to vandalism or weather
Transit shelter and kiosk display validation
Playback confirmation for DOOH screens (including verification of loop or programmatic slot)
Unbiased third-party compliance reviews using templated questions or image instructions
Lease location suitability including condition, signage clearance, and potential obstructions
Day or night, rural or metro, ProxyPics allows you to validate creative conditions at scale without waiting on local crews or vendor updates.
Designated Market Area (DMA) Oversight
Designated Market Areas are spaces specifically for advertising that may be leased or purchased. Sometimes obtaining new real estate for marketing may be daunting and difficult due to distance, rural area or limited information about the area. ProxyPics assists in obtaining photos and videos of the area with a drop of a pin. Adding a questionnaire to your order can also provide additional information on condition and unique features of the area. Lease location checks are also important to ensure your assets are well maintained and free of obstruction. As a third party, ProxyPics provides unbiased data collection nationwide.
From light drive audits to lease site reviews, ProxyPics delivers scalable oversight for your OOH placements. With templated checklists, flexible order entry, and nationwide boots-on-the-ground support, you’ll never have to wonder if your ad is actually live.
Ready to validate your placements and protect your ad spend?
