2025 was not about experimentation. It was about execution.
Across residential, commercial, facilities, capital markets, and insurance use cases, ProxyPics focused on removing friction from field data collection while expanding coverage, improving reporting, and launching products that solved real operational problems.
Here is how the year unfolded, quarter by quarter.
Q1 2025: Reducing Friction in Repeat Workflows and Valuation Conversations
The year started with a focus on repeatability and efficiency.
In January, ProxyPics launched Draw Request Automation from Prior Completed Orders, allowing teams to initiate follow up draw requests using previously completed data. This removed manual re entry, reduced ordering time, and improved consistency across draw and construction monitoring workflows. For lenders, investors, and construction focused teams, repeat draws no longer required rebuilding an order from scratch.
February brought industry recognition and deeper valuation conversations. ProxyPics was named a HousingWire Tech100 Mortgage Award winner, recognizing the role verified field data plays in modern servicing and valuation operations. At the same time, the team engaged directly with servicing, valuation, and regulatory stakeholders at the MBA Servicing Solutions Conference and the FHFA Valuation Modernization Summit, where discussions centered on data accuracy, consistency, and confidence in property condition reporting.
March continued that momentum at the MBA Mid Winter Housing Finance Conference, with ongoing discussions around modernization, portfolio oversight, and the growing demand for real time, on site data rather than static or outdated records.
Key theme for Q1: Removing friction from repeat workflows while aligning field data with valuation and servicing decision making.
Q2 2025: Expanding Use Cases Beyond Lending and Deepening Facilities and Site Intelligence
The second quarter marked a clear expansion beyond traditional lending workflows.
In April, ProxyPics received the MortgagePoint Tech Excellence Award, recognizing the platform’s ability to deliver current, verified property condition data that improves accuracy and reduces uncertainty across valuation and risk decisions.
April also marked significant growth in the facilities and commercial space. At ConnexFM and the Bank Facilities Forum, ProxyPics engaged with facilities leaders focused on site verification, vendor accountability, signage compliance, and ongoing asset visibility. These conversations reinforced the need for scalable, repeatable site data across large portfolios where in person site walks are not always feasible.
At the Executive Roundtable for Mortgage Finance, ProxyPics participated in closed door discussions with industry leaders on valuation modernization, market dynamics, and evolving workflows across mortgage operations. These sessions helped inform product direction tied to efficiency, audit readiness, and standardized reporting.
In May, ProxyPics launched Proposed Location Scoping, a product designed to support smarter site selection and planning decisions. Rather than capturing a single location in isolation, this solution extends on site verification by collecting data on surrounding comparable businesses, traffic patterns, signage visibility, and layout context. This gave retail banks, QSRs, and facilities teams a clearer view of how a proposed site fits within its environment before committing capital.
Later in May, conversations at the MBA Secondary and Capital Markets Conference focused on portfolio risk, data accuracy, and how real time field data supports capital allocation and asset level decision making.
Key theme for Q2: Expanding field data beyond lending into facilities, site selection, and long term asset planning.
Q3 2025: Brand Control, Scale, and Operational Growth
Q3 focused on scale, brand control, and internal growth.
In June, ProxyPics launched Form 400 Attestation Letter via White Label Direct. This product allows lenders and servicers to verify completion of repairs or new construction using a fully company branded, web based experience. Borrowers or builders capture geotagged photos and digital signatures on site, and all verifiable data is automatically mapped into a complete Form 400 Attestation Letter without manual effort. The result is faster turn times, reduced cost compared to traditional 1004D workflows, and secure metadata retention for audit and compliance purposes.
Also in June, ProxyPics participated in the WBENC National Conference, engaging with enterprise buyers focused on supplier diversity, scalable technology, and long term procurement relationships. As a WBENC certified woman owned business, these conversations reinforced ProxyPics’ position as both a technology partner and a long term vendor.
July marked a moment of internal alignment. ProxyPics brought together its remote team for a company outing in downtown Chicago, including team members traveling from outside the US. As the company continued to scale globally, investing in team connection remained a priority.
In August, ProxyPics was ranked #508 on the Inc. 5000 list, recognizing sustained growth and execution across multiple markets and industries.
September marked a major operational milestone. The ProxyPics panel grew to 395,000 data collectors, expanding nationwide and international coverage and enabling faster response times across residential, commercial, facilities, and insurance portfolios.
Key theme for Q3: Scaling responsibly while maintaining brand control, speed, and data integrity.
Q4 2025: Unified Visibility and Global Expansion
The final quarter focused on bringing everything together.
In October, ProxyPics launched Unified Reporting, giving teams access to site data, maps, historical photos, and visit timelines within a single report. This made it easier to track trends over time, verify completed work, spot issues early, and plan next steps without switching systems or compiling files manually.
October also included continued engagement at the MBA Annual Conference, with conversations centered on modernization, efficiency, and scalable property data workflows across servicing, origination, and portfolio management.
In November, ProxyPics participated in Freddie Mac CONNECT, where discussions focused on consistency, modernization, and enterprise scale field data solutions that support housing finance operations at volume.
December closed the year with international expansion. ProxyPics completed its first batch of orders in Australia, extending its global footprint beyond existing operations in the United States, Canada, Puerto Rico, and Guam. This milestone reinforced the platform’s ability to deliver consistent, verified property data across borders.
Key theme for Q4: Bringing visibility, consistency, and scale together while expanding globally.
Looking Ahead
By the end of 2025, ProxyPics had surveyed hundreds of thousands of locations, captured millions of photos, and delivered the majority of orders in under 24 hours. More importantly, the platform continued to evolve beyond simple site visits into a system of record for property condition, progress, and visibility.
As 2026 approaches, upcoming initiatives include:
UPDR support
Expanded AI automations
Automated measurements within 3D models
Web app, mobile app, and website redesigns focused on usability
The focus remains the same. Accurate data. Fast delivery. Real people capturing real property conditions on site.
